E ven sellouts result in a few unoccupied seats, but those no-shows can lead to new revenue. (Jeff O’Kelley / Courtesy Ruth Eckard Hall)
Venues look to help from services like SeatCycle to redistribute sold but unused tickets Even a sold-out show includes a percentage of patrons who didn’t bother to use tickets they had already bought. While those tickets are usually bought and paid for, it affects the venue in other ways if they stay in a drawer: less money spent on parking, concessions or mer...